James' Home of Tone

Company name: James' Home of Tone

Name: James Gasciogne

Business type: Shop, Guitar Tech/Repairer

Trading since year: 2015

Social: Facebook - @homeoftonejames | Instagram - @homeoftonejames | Threads - @homeoftonejames | X - @JamesHomeoftone | YouTube - @HomeOfTone

Tell us about your business: My guitar obsession started pretty early, around 5 heading into 6. But it was never just about playing, it was all about how they worked too. Why the pickups looked and sounded different on one guitar to another etc. That never really stopped, 30 years later I'm still the same, just as keen to learn more about guitars and their unique details. I started the Home of Tone in 2015, as a way of reflecting my personal interests in terms of the guitars, accessories etc that interested me, which was primarily more the boutique side of things, or anything of quality really, as well as putting my years of working on guitars and obsessing about them into some use! It has been quite the journey, but I'm glad to be messing around with guitars and selling some really cool stuff via the website as a full time job. Feel very lucky to be able to do that.

https://guitar.com/features/interviews/james-home-of-tone-uk-guitar-retail/

Most common repair: Wiring work/retrofitting pickups and setups

Most common guitar amp brand you work on: Jazzmasters, Strats and partscasters I reckon!

Your favourite Allparts parts: All the little obscure bits that simply just make my day to day repair/mod work that bit less stressful.

Favourite guitar brand: Jennings Guitars

Favourite amp brand: Benson or classic Fender

Beatles or Stones: The Beatles

Tea or coffee: Coffee